Local Search Engine Optimization for Your Website Alone Isn't EnoughReach Your Target Audience with Compelling Marketing that Works Together Across the Most Important Platforms and Actually Gets Results
We start by working with you to understand your business and customers deeply, right from the start.
We then build and optimize the entire customer journey across the most important elements of your digital presence to get you found and selected over your competitors by real prospective customers in the communities you serve.
National SEO is generally a focus on ranking for keywords without regard for a specific location or geographic area. It’s very difficult to rank for, especially for small to medium-sized business and even harder for businesses that are just starting out. Larger corporations and franchises generally have more substantial resources for marketing on a national scale, have been established for much longer and dominate the SERPs (Search Engine Results Pages).
Local SEO is focused on optimizing for the most important keywords to your business PLUS the most important geographic areas you serve or attract customers from. This includes terms like “best plumbers near me” and “plumbers in (insert city, zip or geographic area]”. And this is where small to medium-sized businesses that have the right marketing partner can and do have great success in not only being visible in the top search results, but compete and rank in the top spots in search results. And then we optimize the rest of the journey to convert visitors into leads and ultimately customers.
A website’s owners, contributors, content and the overall experience for its users are critically important to being able to rank consistently.
Google has made it clear that quality rules and we always choose quality over quantity.
After we complete discovery sessions with you and establish a deep understanding of your business and customer, we’ll conduct extensive keyword research with the best industry tools to understand exactly how your customers search, what search terms and variants they use, and who your biggest competitors are.
Once equipped with the market intelligence we need, we’ll:
Our goal is to bring you qualified leads through a great experience on your site.
We’ll pair compelling content (that matches what you offer) with prominent Calls to Action (CTAs) placed throughout your site, so that as users navigate it and consider your services, you have the best chance of converting them into a lead.
UI – User Interface is the overall look and feel of your site. This is comprised of color palettes, text, font choices, buttons, etc.
UX – User Experience determines how UI works and how your users interact with your site. We follow best practice to make sure your site functions the way today’s users expect it to.
Users will leave your site as quickly as they found it, if it’s too difficult to find their way around.
We ensure our designs are intuitive for your users, so they can quickly and easily find what they’re looking for. As they navigate your site, we ensure they can get back to where they just were as easily as they navigate forward to other pages and sections of your site.
Today’s websites should seamlessly scale up and down for all device types, from the largest desktops to tablets to mobile devices.
We take a mobile-first design approach and all of our designs are 100% responsive to ensure your site looks great and functions the same way, no matter what device your users have.
In today’s society, everyone is on the internet and users expect webpages to load quickly. They’ll then move quickly to determine if your site has what they’re looking for or they’ll leave. And if they’re on a mobile device (over 60% of search now is), they expect it to load even faster.
We take a modern design approach to keep the content on your site lightweight and optimized for speed. This includes:
Schema is an essential ingredient for helping Google understand your website and how to crawl it. Its key benefits include:
We’ll install the appropriate schema on each page of your website (where applicable) and mark it up correctly.
Metadata is the first signal to Google and your users, telling them what your website and pages are about.
We align your site’s metadata to each page’s content as part of the broader keyword strategy to increase the chances of ranking for focus keywords.
What your customers have to say about you means a lot to new prospective customers. They want to know how you’re rated and they want to see what others’ experiences have been using your services.
We’ll build an automated process for you to collect reviews from your customers after every transaction. We’ll also highlight reviews in prominent locations throughout your website to let your reputation make a strong impression and help convert visitors into leads, without them having to do extra work to go out and research you on their own.
Landing pages, or pages where users first enter your site, make the first and most important impression on your visitors. They determine everything about whether a user chooses to stay and explore further or bounce.
In organic search, they also determine whether or not you rank to begin with. So the content of these pages is critically important to your success.
We carefully craft each page as part of a larger content and location strategy to get you ranked for the keyword and, where applicable, location you service.
Blogs are a great way to gain visibility to your brand and services through traditional organic search and can be expanded by distributing blogs through additional channels.
If blogs makes sense for your business and goals and quality and consistency can be maintained, we’ll craft a content and distribution strategy as part of our SEO efforts.
Images not only have an impact on your site’s speed, but they play an important role in ranking your pages. Google is getting better at recognizing content in images themselves, but the data contained in the images has always been a ranking factor.
From their embedded EXIF data to their naming conventions and where they are located relative to your focus keywords, we’ll optimize them to be lightweight and fit with our overall content and keyword strategy.
Backlinks are where other websites link to your site. This is a ranking factor that has changed in the way Google weights it over the years, but is still important to your website’s overall authority and trust. When other trustworthy sites in or adjacent to your industry point their visitors to your content, it signals Google that you have quality content and are also trustworthy.
We will develop and implement an ongoing strategy to acquire quality links from sites relevant to your industry and through 100% white hat methods. We don’t believe in vanity metrics and we won’t acquire links just to check a box. We only approve them when they fit your brand’s needs and our high standards.
Google won’t rank sites that have or are vulnerable to malware or excessive spam. We’ll ensure you have standard security measures in place including:
Press Releases can be a very effective tool when used correctly to gain traffic, visibility and give new content a boost.
We’ll employ press releases as needed, when they can add value.
We use industry tools to measure our progress together and improve it over time. After all, we’re an ROI-focused agency that is your business partner first.
As a result, we use tools to track user activity, measure conversions, capture lead data and understand user behavior on each page of your website measure, analyze and continuously improve our results.
Some of the tools we use include:
(Formerly Google My Business)
There’s no greater tool for local businesses to rank in search than your Google Business Profile. It can take awhile to rank your website on the first page of Google. But Your Google Business Profile can start ranking right away, when done properly!
But here’s the thing…it has to to be optimized and nurtured, just like your website or social media presence. We’ll get your listing optimized correctly and work with you to ensure you’re driving engagement with users on a daily and weekly basis.
This is the snapshot Google shows for local businesses on the first page of results. And space is limited…really limited. Google typically only shows 3 businesses.
So our focus is to get you ranked for as many keywords as possible in that Map Pack, because the percentage of users that will click through to show additional businesses is much lower than those that will select one from the Map Pack.
What your GBP (Google Business Profile) says about your business is crucial to your success. Completely filling out your listing with optimized content helps to determine when, where and how you rank in Google’s Map Pack when users are searching.
We’ll ensure everything from your business name to your services and FAQs are filled out to get you found.
Google compares the authority and content of your website with that of your GBP to not only rank you, but also show relevant results that help you stand out.
We’re experts in making sure that your GBP’s content works together with your website’s content and constantly work to ensure that you have the best chance of matching users’ search intent from the beginning by making sure that keyword strategy and structure for both are aligned.
Where your business is listed on the web (think of this as the Yellow Pages of the internet) and the consistency of those listings matters to Google when determining whether to rank you in the Map Pack or not. Your business’s Name, Address & Phone Number (NAP) need to be identical in each and every listing in order to raise trust.
We’ll get your business listed in all of the major directories and ensure they stay up-to-date.
Remember where we talked about Schema for your website above? Well, local business and other schema is another key element to tying your GBP to your website in the eyes of Google.
We’ll make sure your site is properly marked up to match it to your GBP.
Your GBP should be treated like your social media pages. The quality and frequency of images, video and posts are very important for ranking.
We’ll help you with everything from best practices on taking and uploading images to what content to post and how often to do it.
Of course your reputation matters! And everyone wants 5-star reviews. But, did you know that there are several critical factors to the role reviews play in your rankings? Some of those factors include:
Many of us can also be bashful or inconsistent about asking customers for reviews, let alone following up on our requests. Additionally, it’s easy to just leave it up to the customer to choose where to review us (our website, social media or elsewhere). But reviews are so important to your ranking success!
We’ll help you automate this process with our review management platform, which includes a system for sending the requests, pointing them directly to your GBP, templates for how to ask for reviews, following up on requests and more.
The search landscape is constantly changing and so is your local competitive landscape. Google is constantly updating its algorithm and with over 200 ranking factors changing regularly, there’s no way to predict or guarantee a precise result any given day.
But our deep experience in business and digital marketing, along with our focus on results and continuous improvement set us apart as a provider and ensure that we can consistently deliver results that matter to your business for the long run.
Did We Mention We Love Winning With Our Customers?