Take the guess work out of paid ads. Let our agency fully manage your ad spend and start seeing your ads convert like crazy!
When done properly, Pay Per Click Ads can generally be stood up in weeks and can be profitable within a couple of months. Whereas Local SEO is the long game, takes more time to organically rank and takes constant nurturing to continue ranking.
When used together, they’re a powerful way of dominating search results and showcasing your services, directly in front of customers who need them.
That's why you need the right marketing partner
From completely cold prospects to those that already know you or your service, we tailor every aspect of your PPC campaigns to:
After we complete discovery sessions with you and establish a deep understanding of your business and customer, we’ll conduct extensive keyword research with the best industry tools to understand exactly how your customers search, what search terms and variants they use, and who your biggest competitors are.
Once equipped with the market intelligence we need, we’ll:
Audience segmentation is one of the most important factors in determining whether or not a campaign can be profitable and scale.
We’ll segment your campaigns right from the start to start measuring how your audiences are responding to them and adjust as needed, as we go along.
Ever see a picture of a hamburger and all of a sudden, you want one (or insert your favorite food here)? Well, the same art and science applies to the content in PPC ads. From pictures or video, to the titles, descriptions and links in your ads, they all matter.
We’ll develop compelling ad copy (the content inside the ad that the customer initially sees) for each element of your campaigns and ensure it’s aligned with your brand and goals. They’ll want to click and learn more about what you have to offer!
Landing pages, or pages where users go after clicking on your ad, make the second impression on them after seeing your ad. They determine everything about whether a user chooses to stay and explore further or bounce. So the content of these pages is critically important to your success.
We carefully craft each page to match and expand upon what we introduce in your ads. Here, we want the strongest chance they’ll convert as a lead or at least continue considering you after they leave.
We can do this through your existing website or through our own landing page service, customized for you.
What your customers have to say about you means a lot to new prospective customers. They want to know how you’re rated and they want to see what others’ experiences have been using your services.
We’ll highlight reviews in prominent locations throughout your campaigns to let your reputation make a strong impression and help convert visitors into leads, without them having to do extra work to go out and research you on their own.
Did you know that in the 1930s, a study was conducted that concluded it took a consumer at least 7 times seeing an advertisement to consider purchasing? There haven’t been any recent studies to establish what that would look like today. But with today’s information availability, experts estimate it is substantially more.
So we use retargeting ads to surround prospects with subsequent impressions of your business to complement the initial ads we show them. This way, as they consider your services with your competitors, you remain front and center and we have every opportunity to show how you differentiate yourself and why they should choose you.
It works and this is another tool we use to give you an edge over your competition.
Even with all of the technology available to us today, it still doesn’t give us a silver bullet for predicting EXACTLY how any one campaign will perform when we first launch it.
So we use the next best thing by combining A/B testing with tracking and analytics to tell us exactly how campaigns are performing and where to make changes.
From analytics and reporting tools to heat maps on your landing pages that tell us exactly where users click, scroll and stay or go, we’ll be monitoring campaigns to gather the data we need to ramp them up quickly.
This is referred to as the learning phase and can typically take a few weeks to a couple of months, depending upon the complexity of the campaign. We typically recommend smaller budgets here to gain just enough data to make adjustments, confirm the new results are what we expect and then start scaling your campaigns.
Did we mention we LOVE winning with our customers?
Continuous improvement is at the core of what we do. A big part of our promise is that we’ll be looking at every aspect of your campaigns every week and take an active role in identifying successes and opportunities for you. We look at our PPC campaigns holistically with our Local SEO efforts to identify where we can grow and improve both together.
With paid ads, we gain significantly better market data on your competitive environment and often see trends in the market and with competitors long before you’ll hear about them on your own. We love being able to share those with you and, more importantly, work with you to determine what actions we can take together to WIN!